Freelance copywriting, London, Urbantrout

New Urbantrout hyperstealth hoodies: They’re here!

Urbantrout stealth hoodie detail

In gaps between briefs for several fascinating freelance copywriting gigs in busy London agencies, I’ve recently been devoting a little extra time to new product development for my Urbantrout eco-brand

launched in 2013 and gaining a satisfyingly culty underground following among them as knows (look at that lucky orange hoodie on West Country fishing guide Pete Tyjas!)

This week, after inordinate squinting at pantone reference cards to get the tone-on-tone exactly right, I’m stoked to launch a new hyperstealth colourway of the instant-classic Urbantrout fishing hoodie – now with dark-green-on-olive logos for even more blend-into-the-background on your favourite urban river.

Like all the other Urbantrout hoodies and t-shirts, these new hyperstealth hoodies are ethically produced with WRAP certification, and 10% of profits will go directly to help fund urban river restoration projects such as CATCH in Wincanton.

Have you been thinking of picking up a new fishing hoodie for the new river fishing season? If so, click here to check ‘em out in the Urbantrout shop and grab yours today!