Freelance copywriting: Digital double
Despite the obvious presence of a brace of hardback books in my portfolio, more than 90% of my freelance copywriting work these days is digital. Take two of my most recent jobs, for example…
The first involved working with a PR company to launch a revolutionary new multi-joint fitness system which may in time replace most of the kit you currently use at the gym.
Genuine step-changes are apparently rare in the rehabilitation, elite sports performance and leisure equipment markets, but MuJo’s revolutionary 360-degree axial cams are definitely all that. As a result, writing the copy for this website meant learning very rapidly about a fascinating new field of medical science, and translating it for a range of highly technical audiences. MuJo’s new website is here, and this sometimes-creaky former rower will be keeping a close check on how their product range develops.
Then there was a job that arrived as an extension of my role as Editor of the Flyfishers’ Journal: a brief to evaluate and update the Flyfishers’ Club website – which involved working closely with the Club Secretary and webmaster to assess and reorganise pre-existing information, research and write interesting new content, and make sure everything looked and felt consistent with the Club’s historic traditions and modern identity.
For membership reasons, much of the new site (including an integrated ‘virtual club room’ forum) is now behind a secure login screen, but you’ll get a good sense of the Flyfishers’ from these public areas (and regular readers of this blog might also recognise one or two of my own photos from the image slider on the front page… hint: Usk trout and my trusty Marryat 3-weight dry fly rod!)
As a professional freelance copywriter, I’d be delighted to cast an experienced eye over your website and other digital marketing materials.
Take a look at my full portfolio here, and don’t hesitate to get in touch at any time.
Hi Theo
Good to hear that the Flyfishers are getting a digital makeover. I had the pleasure of attending a dinner there recently in honour of the oldest fly fishing club in Britain still fishing the same water – Amwell Magna Fishery (website by yours truly). Now, there’s a river on the edge if ever there was one). You should fish it some time, we’d love to have you.
I took the liberty of including a photo of your good self on the new Portsmouth Services Fly Fishing Association website http://psffa.org (me again I’m afraid). I hope you don’t mind… Neil Patterson sent it to me after a chance meeting at a fundraiser at the House of Lords.
Neil previously gave me permission to publish his eulogy to Peter Lapsley on the Amwell Magna site and I cheekily used a photo of Peter which I believe may be one of yours. Hope you don’t mind.
Just to add insult to injury – I’d quite like to use it again on the Portsmouth Services site!
I suspect you’re beginning to see a worrying pattern emerging…
Anyway, long story short, you feature on the PSFFA home page slider and in the photo gallery. If you’d rather this wasn’t the case please let me know and I’ll pull them immediately. Shame though, they’re lovely photos.
All the very best
Steve
Steve, many thanks indeed for all this – it’s an honour to appear on the Portsmouth & Services website, and you’re very welcome to use all or any of my photos on what looks like a really cracking site. Highly impressed with your web skills!
Neil, Greg and I had a wonderful day in Peter’s footsteps on your Manor beat, and that canny old adman had his camera ready when the rain clouds cleared and the late afternoon light got all golden and sentimental just in time for me to catch a trout. Now I understand why Peter loved his membership of Portsmouth & Services so much…
Very best as ever (and yes, I’d love to take a look at Amwell Magna sometime too…)
Theo