Latest Post

Fly Culture, Trout, Wild Trout Trust

Fly Culture: Trout on the Train

Over on my Urbantrout site, I’ve just published an announcement of the first edition of Pete Tyjas’s new print magazine, Fly Culture, which launched at Farlows on Thursday 13 September.

Talking to editors on the UK magazine scene over the last ten years or so, I’ve had the distinct impression that the traditional monthly publication schedule is a treadmill they’d dearly love to step off – but can’t because the whole business model is based on a continuous stream of new covers on newsagents’ and supermarkets’ shelves.

By contrast, the US magazine market is apparently much more subscription-focused, with a quarterly publication schedule that allows for vastly more editorial thinking and commissioning headspace, not to mention time for considered design and even the most basic stuff like proof-reading (OK, no names, no pack drill…)

In recent years, broader-interest fishing magazines such as Fallon’s Angler have tested this paradigm, and I’ve been interested to see publications like Flyfish Europe’s annual magalogue (not widely available, even at industry events like the Sportfish Show, but I grabbed my 2018 copy from a stack at the Fauna Bled fly-shop in Slovenia: the interview with Una film-maker Jonas Borinski alone earned its right to risk my baggage weight allowance on the flight home).

All told, it’s very refreshing to see this new wave making proper landfall in the UK, with Pete’s calculated move from all-digital (with his previous ESF monthly ezine) to the mix of high-quality print and light-touch digital that is Fly Culture. And even more so, of course, because Pete kindly offered some space to Paul Gaskell and me to write about our part in the Wild Trout Trust’s Trout in the Town project, which we submitted under the headline Trout on the Train, and took a trip to Manchester’s River Tame to take photos and gather inspiration:

Bath, Bristol Parkway, Birmingham, Stafford, Stoke-on-Trent, Manchester Piccadilly … from the old milling town of Frome in Somerset, the stations pass one by one. Wedged into a corner, cuddling an early-morning coffee with one hand and texting progress updates to Paul with the other, I’ve plenty of time to watch the carriages fill and empty with other passengers, all following the tracks of their own lives, none of them noticing the bloke among them with fishing rod and full wading kit, who’s happily heading for a destination that’s very different from anywhere else he might have ended up…

This is a high-end magazine that’s clearly designed for maximum visual and tactile impact, with rich photography and thick, matte-printed paper stock. Besides Pete himself, the project also involves Jim Beeson (formerly of Trout & Salmon magazine) and Brett O’Connor (Orvis guide, and creative director of VCCP ad agency) so it’ll be fascinating to see where this experienced and obviously fly-fishing mad team take it in future issues.

Fly Culture is currently available to buy online or by subscription only, and I’d strongly encourage you to get over to the website and put your money down today.

As the strapline says: This is our life, this is Fly Culture. What’s not to love about that?

No Responses yet Sep 23 2018

Previous Posts

My Pocket Guide to Balsam Bashing: Ebook now available

Way back in 2013 when I started discussing my Pocket Guide to Balsam Bashing with Merlin Unwin Books, we decided very quickly that we wanted it to make it as easy as possible to carry and use – which is why we released the first edition in a handy little ring-bound format, just like Peter […]

Aug 12 2018 No Responses yet

The Flyfishers’ Journal: Summer 2018

The process of putting together each issue of the Flyfishers’ Journal usually starts soon after the previous number has been signed off to press, but sometimes it goes back much further than that, and the latest issue is surely a case in point… I think it must have been sometime in late 2016 when I […]

Jun 22 2018 No Responses yet

S&TC Gamefisher 2018: Wild Ennerdale

For the second year running I’ve been greatly privileged to contribute a feature to S&TC’s Gamefisher magazine – this time on the hot topic of rewilding, and how it’s actively taking place in Ennerdale on the western edge of Cumbria: Because water flows downhill, rivers are the sum total of everything that’s happening on the […]

May 28 2018 No Responses yet

The Guardian: 5 of the best fly-fishing spots in the UK

Thanks to a very kind referral from Simon Cooper at Fishing Breaks, the Guardian got in touch to ask me to list 5 favourite wild fly-fishing places in the UK (urban wilderness not included this time!) for a special Wild Britain supplement. So, naturally, I did. Check ’em out here… (Image: the Guardian)

Apr 28 2018 No Responses yet

Fishtec: Invasive plants, early season stillwaters and supporting the Wild Trout Trust

Interspersed with lots of other freelance copywriting work, I’ve recently contributed a few more features to the Fishtec blog. Once again, if you haven’t read them yet, please click the links and enjoy! The green menace: fighting back against invasive non-native plants in 2018 Countdown to stillwater opening day: Fishtec’s review of the UK’s top […]

Mar 22 2018 No Responses yet

Trout in the Town: How I’m joining the Wild Trout Trust

Nearly a week after we broke the news on social media, I’m still finding it hard to express how incredibly excited I am to be joining the Wild Trout Trust as their new Trout in the Town officer for the south of England and Wales. Of course, everything has moved on a long way since […]

Mar 07 2018 2 Responses so far

The Flyfishers’ Journal: Winter 2017

Cover: Setting Sail, by Bruno Vincent. Inside: Appreciations for Orri Vigfusson, by Neil Patterson and Adrian Latimer. Salmon flies for Iceland, Norway, Scotland, Wales and the English chalkstreams, by Alex Jardine. Grayling Research Trust work, by Robin Mulholland. Psychedelic craziness on the Varzuga, by Henry Giles. Re-tying 19th century flies from a forgotten creel, by Andrew Herd. […]

Jan 15 2018 No Responses yet

Trout & Salmon: Trout on the Tube

This month I’ve been absolutely thrilled to see my long-awaited article about the Wandle appearing in the January 2018 issue of Trout & Salmon, which started dropping on doormats and news-stands last week. It’s not a valedictory – the big move from south London to Somerset has happened for family reasons, and I’m still intending […]

Dec 18 2017 No Responses yet

Fishtec: Craneflies, pink salmon and preventing pollution

These past couple of months, I’ve been contributing articles to the (increasingly authoritative) Fishtec blog… … on a whole range of subjects, from secret-weapon end-of-season trout flies to much more serious issues like invasive non-native species, and what we can all do to identify and prevent pollution in our rivers: Who’s the daddy? Fishing crane-flies […]

Oct 27 2017 No Responses yet

Older Entries »