OK, so maybe sitting down to write a massive grid of emails for a charity healthcare marketing campaign doesn’t sound like the most excitingly creative way to spend your day.
Unless, of course, you’re an integrated marketing copywriter geek like me.
In that case, you’ll know that this is authentic, painstaking, too-much-caffeine-and-chewed-down-fingernails wordsmithing. The actual heart of the craft.
Thanks, Arthur London, for giving me the opportunity to be part of your team on this amazing job for Diabetes UK. I did hope it’d all turn out well…
(Photo: Diabetes UK)
Writing an article isn’t just writing an article. It’s also writing the right article, and then finding the right place to get it published. Sometimes this can feel a lot like the painstaking process of fishing itself… Three casts later, as I tracked the nymph round and felt it lifting through the currents, just as […]
Just in case you missed all the social media chatter a few weeks ago, I thought it’d be worth mentioning again that my review of Mark Everard’s important new book River Habitats for Coarse Fish has now been published on the Fallon’s Angler website. As I said in my introduction… In these days when all […]
A couple of weekends back – before, during and after the Wandle Trust‘s usual monthly community river cleanup – film maker Jeremiah Quinn came down to the Wandle with his camera to capture some new angles on this little urban chalkstream’s story, and the qualities that have kept lots of us fishing and pulling out […]
After taking a break for a few issues, I’m delighted to say that I’ve just had another article published in Fallon’s Angler… … this time revisiting (from a very different angle) a few days I spent exploring the chalkstreams of northern France last summer with Jeremy Lucas and a couple of pals from the South […]
As some of the dust starts to settle (or not…) on the results of last week’s referendum on the UK’s membership of the EU, I’m clearly not the only environmental writer who’s been thinking day and night about the implications. Readers of my chapter in Chalk Stream Fly Fishing (2012) may recall that I’m very […]
It’s here… featuring Neil Patterson’s four favourite flies, John Crompton’s (k)night exercises in search of sea trout, Gary Crossley’s encounter with a naked Naiad, Stéphane Rault’s gastronomic revelations, Greg Belcamino’s advice for making trout happy on both sides of the Atlantic… … and a whole lot more, including a blockbuster article from WWF-UK on how this influential charity […]
When you’ve already been sniffing out the secrets (hmm…) of urban rivers for more years than you might care to count, it’s easy to forget that not everyone else has been on this journey of discovery for quite that long. So here’s a little guest blog post I wrote recently for my good pal Dominic […]
We all know early season fishing can be a gamble. And we all know gambling’s not for everyone. That early April morning, you could bet your shirt on what most people were thinking about their chances of decent fishing that day. Strong winds and heavy rain across the whole chalk country? No dice. They’d all be […]
Quite apart from the constant hum of creativity that means we’re now getting to play with some of the finest, most sophisticated tackle ever deployed in search of elusive fish, I think it’s fair to say that two developments – no, movements – within the last 20 years have revolutionised the lives of most of […]