Archive for the tag 'Freelance copywriting'

The Fly Fisher: The Essence and Essentials of Fly Fishing

Just before Christmas last year, I got a call from a German design and publishing house which was working on a big new fly-fishing book project and needed another writer to join Andrew Herd to pick up some interviews at short notice. Would I like to come on board? Took me about 3 seconds to […]

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Fly-fishing, Freelance copywriting, The Fly Fisher, Urban rivers, Writing Mar 23 2017

Copywriting for the win: DMA Gold Healthcare with Diabetes UK and Arthur London

OK, so maybe sitting down to write a massive grid of emails for a charity healthcare marketing campaign doesn’t sound like the most excitingly creative way to spend your day. Unless, of course, you’re an integrated marketing copywriter geek like me. In that case, you’ll know that this is authentic, painstaking, too-much-caffeine-and-chewed-down-fingernails wordsmithing. The actual heart of […]

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Awards, Freelance copywriting, Writing Jan 05 2017

Stealth, Sunray fly-lines and sneaking up on fish

The last two years have been one hell of a fly-fishing experiment. A major highlight of life as a freelance copywriter is getting to hear about new products and services – and, better still, writing about them – long before they reach the general market. In the last few months, for instance, I’ve written copy […]

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Fly-fishing, Freelance copywriting, Grayling, Salmon, Tackle, Trout, Ultralight fly-fishing Nov 04 2015

New Urbantrout hyperstealth hoodies: They’re here!

In gaps between briefs for several fascinating freelance copywriting gigs in busy London agencies, I’ve recently been devoting a little extra time to new product development for my Urbantrout eco-brand… … launched in 2013 and gaining a satisfyingly culty underground following among them as knows (look at that lucky orange hoodie on West Country fishing guide Pete […]

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Freelance copywriting, London, Urbantrout May 15 2015

Freelance copywriting: Digital double

Despite the obvious presence of a brace of hardback books in my portfolio, more than 90% of my freelance copywriting work these days is digital. Take two of my most recent jobs, for example… The first involved working with a PR company to launch a revolutionary new multi-joint fitness system which may in time replace […]

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Freelance copywriting, London, Writing Nov 20 2014

Summer writing roundup

Where has this summer gone? Between publication of my Balsam Bashing book, a few freelance copywriting gigs up in London, helping to recruit new staff for the Wandle and South East Rivers Trust and watching over the Wandle’s biggest river restoration projects yet, experimenting with a radical new approach to ultralight fly-fishing, and exploring new […]

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Environmental policy, Fallon's Angler, Fly-fishing, Freelance copywriting, London, Pocket Guide to Balsam Bashing, River restoration, Trout, Ultralight fly-fishing, Wandle, Writing Sep 30 2014

Copywriting for kriticalmass

Now and again in my day job as a freelance copywriter, I get a sneak preview of a product or service that makes me think Damn, why didn’t I come up with that one myself? Luckily, after that brief moment of wonder and regret, my next reaction is usually Wow, I’m really glad to be […]

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Freelance copywriting, London, Writing Apr 01 2014

Spawning time… and new beginnings!

As I’ve recently noted over on my Urbantrout blog, this is the time of year which can show even the best angler exactly what he’s been failing to catch all season… and early winter on the Wandle is no exception to this universal law. It’s a curious fact that since we saw that first pair […]

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Chalkstreams, Flyfishing.co.uk, Freelance copywriting, River restoration, Trout, Urban rivers, Urbantrout, Wandle, Writing Dec 13 2013

Books etc

Between bursts of freelance copywriting and other life interruptions like running the launch of the new South East Rivers Trust, the last couple of months have had a kinda bookish flavour in and around south London… First there was the very enjoyable task of reading and reviewing a proof copy of my good pal Charles […]

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Chalkstreams, Environmental policy, Freelance copywriting, London, Trout in Dirty Places, Writing Mar 25 2013

Riders on the storm…

While this summer’s rogue jetstream took yet another swing at southern and central England, rolling an endless procession of thunderheads up the M3 corridor and finally landing a knockout blow on 2012’s Game Fair… … Rich and I gambled a late afternoon off gainful employment and drove south west from the Wandle to Winchester. Under […]

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Chalkstreams, Fly-fishing, Freelance copywriting, London, Trout, Urban rivers Jul 14 2012