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Archive for January, 2017

Now in my Urbantrout store: New Kryptek Highlander eco-brand fishing caps for 2017

Over on my Urbantrout website (the continuity site for my first book, Trout in Dirty Places) I’ve just launched a new edition of my eco-branded Urbantrout Kryptek Highlander fishing caps. These are the same amazing, cutting-edge-camo patterned trucker-style caps that I brought to the UK for the first time last year – and now they’re […]

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River restoration, Urbantrout Jan 25 2017

Copywriting for the win: DMA Gold Healthcare with Diabetes UK and Arthur London

OK, so maybe sitting down to write a massive grid of emails for a charity healthcare marketing campaign doesn’t sound like the most excitingly creative way to spend your day. Unless, of course, you’re an integrated marketing copywriter geek like me. In that case, you’ll know that this is authentic, painstaking, too-much-caffeine-and-chewed-down-fingernails wordsmithing. The actual heart of […]

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Awards, Freelance copywriting, Writing Jan 05 2017